Gina does haircare now

Three thousand years of hair knowledge. Two bottles.
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The Growth Collection

Introducing Damn Gina's Growth Collection that is built on the 3000 year old Ayurvedic principles and modern science

Pre-shampoo oilThe Softening

The Softening

Ayurvedic pre-wash oil meets clinical scalp science.

$34.95

Shop The Softening
Non-greasy everyday useThe Reckoning

The Reckoning

Leave-in serum. Daily density, daily glow.

$44.95

Shop The Reckoning
Or shop both as The Comeback Kit — $79.90 →

Two worlds. One brand.

Haircare

The Arsenal

Haircare

Clinical actives meet Ayurvedic herbs. For the scalp and the strands.

The SofteningThe ReckoningThe Comeback Kit
Shop Haircare →
Accessories & tools

The Essentials

Accessories & tools

Our award-winning originals. Silk that protects, tools that perform.

The Tease BrushSilk scrunchiesSilk wraps
Shop Accessories & Tools →

Results worth showing off

Different age groups, different genders. We used the Ayurvedic haircare on our families first and these are the results. These photos are untouched. Both The Softening & The Reckoning were used as a kit.

Female, age 40. 6 months between photos

Female, 68, 5 months between photos

Male, 43. 4.5 weeks between photos
Ayurvedic herbs and ingredients

Discover Ayurveda

3,000 years old wisdom meets actives and peptides.

Ayurvedic botancials like Ashwagandha, Fenugreek, Jatamansi meet GHK-Cu, Procapil, Redensyl & Rootbiotec.

Discover the secret to Indian hair

Meet the founder

Hi! I am Sumana aka Main Gina - the founder & CEO. You can catch me documenting the Behind-the-scenes chaos, deep reflections, and everything I’m learning while building Damn Gina from my dining table.

It’s personal, sometimes messy, always honest.

Upward Spiral

Testimonials

Game Changer - 40’s w thinning long hair

Purchased Cinnamon turban & love it. Its double layer is the best feature, it feels immediately soft + comfortable, also allows less stress + movement on the hair when asleep. The silk inner layer is gorgeous + you feel it. Turban has shown a noticeable difference when I wake in the morning & now I don’t sleep without it even on Gold Coast balmy nights! I’m perimenopausal - if you know, you know 🙃. I’ve also tried others but they don’t stack up. Pic shows day 4 after hair appt (usual colour, wash, blow dry) sleeping w DG turban. 🙌 Amazing.

Leah

Once you’ve tried these scrunchies, they will be your favourites!

This is my second time buying the Scrunchies from Damn Gina. I previously purchased the mix and match pack and have loved every single on of them. They look beautiful, feel great and they last so well! In my picture you can see the very old and discoloured v the new, and it has held its shape over two years of use! I cant recommend them more!

Zoe H

Ginaisms

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Easiest and the right way to wash silk

Here is a video and a step by step guide to washing and caring for your silk products the right way. It is not as hard as you think and no dry cleaners involved!