be the definition of #hairgoals
Meet Damn Gina. You can call me Gina for short. I’m that person who is going to help you cancel out bad hair days.
But what might come as a surprise to you is my founder Sumana's hair wasn’t always on fleek. For years, she'd wake up each morning with frizzy, fluffy hair. She tried so many things to get it to behave. Masks. Oils. Treatments. Not to mention an ill-judged perm when she was 22 (please don’t ask her, I hear she is still seeing a therapist about this).
But then she discovered me her fairy godmother & the real MVP. Silk.
Silk.
Or specifically, silk hair wraps.
Since sleeping with a silk hair wrap, her curls are defined, bouncy and soft. Less less breakage, and it’s just all-around easier to manage for longer periods of time.
And, of course, we couldn’t just keep this to ourselves, which is why Damn Gina was created. Simple, stylish and made for every kind of mermaid.