G Squad

Get damn good stuff in your inbox and freebies in your post box.

Gina approved

Pop your email below to get the latest on hair, beauty and Ginaisms.

Want a free silky scrunchie with your first order? Pop your deets below and Gina will hook you up

No Thanks

Be the definition of #hairgoals

damn gina

Hi, I’m Gina. I know I need no introduction, but I’ll do it anyway. I’m that person who is going to help you cancel out bad hair days.

But what might come as a surprise to you is my hair wasn’t always on fleek.
For years, I’d wake up each morning with frizzy, fluffy hair. I tried so many things to get it to behave. Masks. Oils. Treatments. Not to mention an ill-judged perm when I was 22 (please don’t ask, I’m still seeing a therapist about this).
But then I discovered the real MVP.
Since sleeping with a silk hair wrap, my locks are bouncy and soft. I have less breakage and it’s just all-round easier to manage my ‘do.
And of course, I couldn’t just keep this to myself. Which is why I created my signature range of silk hair wraps. Simple, stylish and made for every kind of mermaid.